Is an AI Content Generator the Answer for SEO?

Every company needs a great SEO strategy to rank as highly as possible on Google. As Forbes acknowledges, high-authority links are the ultimate prize that will help you outrank your competitors. But to get there, you need to be able to generate expert content that makes your site stand out from the crowd.

To do this, you need subject matter experts (SMEs) to generate content context that displays expertise, authoritativeness, and trustworthiness - exactly what Google loves.

That sounds expensive and time-consuming. Could an AI content generator be the way forward? Let’s explore what it is and how it can become part of your SEO strategy.

AI content generator acts as a researcher and AI writer. It is trained by analyzing large datasets, such as existing blog posts and articles, and develops an understanding of their style and structure. It then uses this knowledge and information harvested from expert sources to create original content.

It can also help you craft content that meets the needs of your audience. Research tools such as Answer the Public and Ubersuggest give you insights into what people are actually searching for. They can provide a great starting point for creating authoritative content your reader will love and other sites will backlink to.

One famous example is ChatGPT, developed by OpenAI. This is an artificial intelligence chatbot that can write short articles and essays in response to questions. However, it operates more like a human, in that it can apply information learned from multiple sources to answer a wide range of questions.

An AI blog writer is only as good as the data that was used to train it. Therefore, it’s not possible to completely hand over the reins to an AI content generator and expect it to create expert, unique content that adds value to your site. However, there are several ways in which AI could play a role in your SEO strategy.

Another nifty trick AI has up its sleeve is creating images from text. The AI program is trained by analyzing the makeup of thousands of images. It then uses this training to produce original artwork that can be used in marketing situations.

An AI image generator from text, such as DALL·E, can take a sentence and create an image. You can ask it to generate something as crazy as a radish riding a unicycle through a market, and it will generate several images.

In e-commerce, your customers can’t handle your products. To bridge that gap, your product description needs to be sharp. A recent study by Google/Ipsos found that 85% of shoppers say that product information is important to them when deciding which retailer to buy from.

To generate product descriptions, enter information about your company and product into an AI product description generator. Supply target keywords you want to include and let the AI work its magic.

Will the AI’s effort be ready for your eCommerce platform? Maybe, but probably not. It’ll benefit from a little honing, but it can be a great starting point for your content-writing crew.

If you’re looking to use AI-generated content for SEO, be careful. Google does not like AI-written content for one simple reason - it delivers nothing new. It can only take what’s already out there and regurgitate it in a new format.

Using auto-generated content as-is could also fall foul of Google’s spam policies . As Google points out, "automatically generated (or "auto-generated") content is content that's been generated programmatically without producing anything original or adding sufficient value.”

But can Google really detect content that was written by an AI blog writer? It has a number of tools up its sleeve to help it to do so. Although this content may contain algorithms designed to evade detection, Google has tools that help it to detect suspicious content. Also, some AI researchers embed cryptographic watermarking that immediately identifies the content as AI generated.

However, an AI content generator can still have a valuable role in SEO.

The best way to use AI-generated content is as a springboard to great, original content writing.

An AI content generator can help a human writer by providing inspiration, ideas, and a starting point. It can also generate article outlines and undertake some of the research for you. Your skill is making it your own by adding your style and expertise. Remember, though, that fact-checking is essential. AI content generators work on

AI can help to streamline the process of content generation. But adding your own voice, perspective, and authority can help win the trust of Google, helping you reach your target audience.

At Web on Demand, we don’t just help you build websites. Our built-in tools can get you the visibility you need. Trust our AI SEO and content generator tool to create blog posts, product descriptions and more with minimal input.

Check our AI Generator solution or book a call to learn more today!