What is White-Labeling?

9/6/2022 | 3 min read

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You've heard about it and keep running into the term White-Labeling. But what does it really stand for? Let’s try to put it as simple as possible.

The core

White-labeling is a hot topic in the tech world. But what does it mean?

Simply put, a manufacturer makes so-called "white” products - generic items with no brand identity. Then they offer it to a reseller. The reseller personalizes it, stamping it with their brand and selling it to the customer as their own product.

Benefits for White-Label Resellers

From a reseller’s perspective, white-labeling enables you to sell another company’s products under your brand name. You can either design the product yourself or buy it from a third party and market it to your customers as though it were your creation.

Cost-Effective Solution

The benefit of white-labeling is that it makes selling your product easier and less expensive. Instead of going through all the work of designing, creating, engineering, and marketing an entirely new product, you can use one that already exists. All you have to do is add in some features, like your logo, that make it unique.

Streamline Customer Support

Another benefit is that you don't have to worry about managing customer support or orders. All those services are managed by someone else on your behalf. So, it allows you to expand your reach and grow your customer base.

At the same time, the manufacturer makes profits and grows their business by empowering others.

Grow Your Business

White-labeling is an excellent way for small businesses to grow because they can offer more products and services without hiring more employees or buying more resources.

White-labeling in the E-commerce environment

As customers increasingly shop online, companies and enterprises adapt by placing their products in their online stores. But creating and operating a fully functional eCommerce platform takes time, effort, and a big financial commitment.

In this scenario, white-labeling can be a cost-effective solution.

Why? It enables you to enjoy all of the advantages of a successful online store without the hassle of maintaining it. With the white-label strategy, eCommerce solutions are already developed in the shortest amount of time and with the least amount of resources.

The best white-label website builders can process commercial transactions, which also lightens the load. Using an effective website builder, you can include your company’s logo, URLs, emails, name, and components on the site, as well as alter certain sections of the site to conform to your brand’s concept.

In short, the reseller presents a wider variety of branded products and does not have to invest time and additional funds in its maintenance and functioning.

White-Labeling - The Way to Grow Your Business

These are the reasons you should explore Web On Demand’s White-Label Solution. It combines all the features mentioned above into one easy-to-use, crowd-pleasing package.

Over 25 years of experience have gone into crafting a program that meets resellers’ needs. And Web on Demand is always evolving, constantly improving the service we give our clients.

As the saying goes: "Teamwork makes the dream work!” Contact us today to learn more about partnering with Web on Demand.

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